fit out contractors

The Psychology of a Shop Fit Out

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Posted on October 23, 2017

In today’s competitive retail space, it is important to make yourself stand out from the competition. While it is certainly important to provide your customer with a high quality product, the actual design and fit out of your store can also have an impact on your success, and there are a few things you can do in your store to increase your business’ potential.

Create Eye Catching Displays

When a customer enters your store, you want them to stop and take in everything you have to offer. One of the best ways to do this is to place an eye-catching display right as they walk in. Don’t put your most important pieces on the display, but make it something that will make them stop and look before giving themselves a minute to take in the rest of your store. Supermarkets, for example, tend to put bunches of bright flowers right at the front of their stores, or their latest seasonal produce. You want the product to give your customer a happy and welcoming feeling, because the psychology is the happier a customer feels in your store, the more likely they are to make a purchase. Just make sure your display isn’t so big that it blocks your customer from seeing the rest of your store.

Have an Appealing Window Display

Before a customer even gets a chance to look at your wonderful welcoming display, you need to get them through those front doors first. The best way to do this is to create an appealing window display that tells a passerby what your store is all about. This display is the first, and potentially only, impression a customer will get about your store, so you need to make sure it entices them. You want a space that showcases what you have to offer, but that isn’t overly cluttered. This combined with a single colour theme will give your store a sense of luxury and high value.

Have Your Shelves at the Correct Height

When it comes to your most important products, you want to have them positioned on those shelves that are eye-level with your customer. Research has shown that products placed on shelves higher or lower than the customer’s eye level do not sell as well as those sitting at eye level.

Steer Your Customers in the Right Direction

When your customers begin to walk around your shop, you want to create an almost natural pathway for them. Research has shown that most customers will naturally go to their right when entering a store. If you’re not able to actually steer customers in a certain direction, try and create a wider path to the right of your store to encourage customers in that direction. Be sure to have eye-catching displays at the end of each of your aisles as well so customers don’t become bored with endless rows of products and want to leave. Speaking of products, try to place your most important stock towards the back of the store to increase customer-browsing time and potentially increase sales. For more information and inspiration, contact Action Interiors today!